THINGS I LEARNED FroM GREAT TEACHERS

Illustrate the concept, not the words. 

Len Leokum

The average person will only allow you time for communication on a primary level. 

David Altschiller

Talk to people in real language... not jargon.

David Altschiller

Mediocre advertising is compromised advertising. It is safe, accustomed,
reminiscent and non-controversial. It slides past the eyes of the reader and
flows on out of sight, unwept, unmourned, unremembered.

Bill Bernbach
or Steve Cosmopolous

The design, layout and production of an ad is equally important to the concept. A good idea is ruined by a lousy layout. 

David Altschiller

A good designer follows through on every element of a piece. 

Lou Dorfsman

Most times you miss the obvious solution.

Herb Lubalin

If you ever have an idea that’s been rejected, save it for another client. 

Herb Lubalin

Being creative generally means being a good detective.

Lou Dorfsman

Never do an ad where the design is more important than the concept.

Lou Dorfsman

Sometimes a client’s statements make perfect headlines.

Herb Lubalin

Designers should be more involved with words.

Herb Lubalin

Anything that’s perfect is boring.

Herb Lubalin